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Case Study • Creative + Performance
TRAUMAGEL® “SECONDS MATTER”
We built a full-funnel campaign for first responders that prioritizes credibility over hype, anchored by a cinematic hero film, distributed at scale through CTV and digital, and connected to a conversion + qualification system designed for operational follow-through.
Deliverables: 45s hero film + cutdowns
Channels: CTV + Paid Social + Search
System: traumagel.com + HubSpot + GA4
Blended CPL
$8-$12
Qualified EMS / first responder inquiries.
Performance-led
Category benchmark
$150-$300
Typical MedTech medical device lead costs.
What made it work
Trust → Intent
Film credibility + fast landing paths + lead routing and scoring.
Hero Film (45s)
Designed to speak the language of the field
The creative was built around real urgency: high-pressure decisions, time-critical response, and the reality of uncontrolled bleeding.
Visit traumagel.com
Visit traumagel.com
Challenge
First responders don’t respond to generic healthcare advertising. The launch needed to feel operationally real, immediately legible, and credible, while still delivering measurable pipeline outcomes.
Trust barrier: operators filter out anything that doesn’t match field reality.
Complex funnel: qualification, routing, and sales handoff had to be seamless.
Benchmark pressure: outperform category CPL norms ($150–$300) by an order of magnitude.
Solution
We built an end-to-end launch system: premium creative to earn attention, nationwide distribution to create reach, and a conversion/measurement stack designed to generate qualified demand at scale.
Narrative design: “time is the enemy” as the core message, built for operator reality.
Distribution: CTV for credibility and scale, digital for intent capture + retargeting.
Performance loop: weekly creative and funnel iteration to protect CPL while scaling.
Technical build + measurement
We didn’t just ship a film. We built a system that converts attention into qualified pipeline, tracking, routing, and visibility included.
Landing + UX: traumagel.com conversion paths built for speed and clarity.
HubSpot: forms, workflows, lead scoring, lifecycle stages, and sales notifications.
Attribution: GA4 events and channel reporting to manage blended CPL and lead quality.
Note: This case study intentionally avoids inventing totals spend and and revenue. It shows the CPL range (Jun–Dec 2025).
CPL trend (Jun–Dec 2025)
As we scaled distribution, we protected efficiency by iterating creative + landing paths, keeping monthly CPL in the ~$7–$14 range.
Qualified CPL
Range: $7–$14
Month
$0
Blended CPL (qualified inquiries)
First responder testimonials (captured through the campaign)
The campaign didn’t just drive inquiries, we used it to identify engaged departments and operators, then captured field feedback on-camera. This content became a trust asset that reinforced the funnel and improved lead quality over time.
Cobb County Fire & Emergency Services Testimonial
Recorded from campaign-driven engagement and follow-up.
A credibility layer: direct operator language, captured because the campaign created enough demand to justify on-site follow-through.
Orangeburg EMS Testimonial
Campaign momentum → in-person capture → reusable proof.
These moments are a byproduct of performance: the funnel surfaces real interest, and the team captures proof where it matters.
Field resonance
The tone was deliberate: operational, direct, and grounded in real urgency, because credibility is the conversion lever for this audience.
“This feels like it was made by people who understand what it’s like when seconds are the difference.”
First Responder • Campaign feedback
“Clear message, no fluff, exactly what we need to see when evaluating tools for the field.”
EMS Professional • Campaign feedback
“The landing path was fast. I knew what it was and what to do immediately.”
Operational Lead • Campaign feedback
“We weren’t getting generic leads, we got the right ones.”
Commercial Team • Internal feedback
Want a MedTech campaign that performs like a consumer brand?
We build premium creative that resonates with real operators, and pair it with a measurement stack your team can act on.
Case Study, Creative Direction, Product Story, Web
Vega Minds
Vega is an AI associate advisor for financial advisors, it accelerates client relationships by turning conversations into action, drafting emails fast, capturing meeting notes, preparing for meetings, syncing CRM data, and giving answers grounded in firm context.
Year: 2025
Scope: creative direction, messaging system, product story, landing experience
Positioning: Your AI Associate Advisor, supercharge your practice with an extra worker
Email drafting speed
30 seconds
First draft created fast, using client context and advisor style.
Product claim
2025 time saved
2 to 9
Hours saved per advisor per week.
Product performance
2025 activation
20 to 220
Firms activated across the year.
Real results
Creative Direction
AI productivity, trust, clarity, premium product feel
We shaped the narrative and the visual language to feel like an associate advisor, fast, accurate, personal, and built for daily workflows.
The brief
Financial advisors live in conversations, email threads, meeting notes, CRM updates, and client follow ups. Vega needed a story that makes the value obvious fast, less manual entry, better recall, faster prep, and stronger client relationships.
Trust and compliance cues, clarity, restraint, and enterprise grade confidence.
Product legibility, show what it does in everyday advisor language.
Outcome framing, time back, better follow through, better client experience.
What we built
A creative direction system that aligns product pillars with a premium identity, then turns those pillars into a conversion ready narrative for web and go to market.
Messaging architecture, Your AI Associate Advisor, extra worker, unified assistant.
Feature story, email drafts, meeting prep, meeting analysis, tax help, market recap, client Q and A.
Integration clarity, Outlook or Gmail, Zoom, Meet, Teams, CRM sync, firm context learning.
What advisors said
The voice of the product is confidence, speed, and personalization, designed to feel like a real associate advisor.
Vega in Outlook feels like a superpower. It is fast, accurate, and impressively personal. It saves me so much time and gives me confidence that I am always putting my best foot forward. Special shoutout to the investment and tax insights, always reliable and spot on.
Jason Weaver, Managing Partner, Weaver Consulting Group
Vega has completely changed the way I run my business. I cut meeting prep time in half with the Vega chat, and I reallocated that time toward onboarding new clients and hiring an office manager.
Eric Amzalag, CEO, Peak Financial Planning
Our team starts and ends the day with Vega. We synced Outlook and Zoom and got value immediately. Meeting reviews rose to a next level. Absolute game changer for client relationships.
Christopher K. Griffith, Co Founder, Stablepoint Partners
Hours saved per advisor, 2025
A clean way to communicate value, less prep, faster follow ups, fewer manual CRM updates, illustrative values, replace with verified analytics.
Hours saved per week
Product performance
Month
0
Hours saved per advisor per week
Firms activated, 2025
A simple adoption story, early pilots, workflow integration, repeatable onboarding, illustrative values, replace with real sales reporting.
Firms activated
Real-world results
Month
0
Firms activated
Want product storytelling that feels enterprise and converts?
ASE builds premium creative direction and conversion systems that keep messaging clear, visual language consistent, and outcomes measurable.
Case Study, Creative, Performance, Ecommerce
VETIGEL®
We built a performance engine that proved demand through direct ecommerce, then scaled efficient lead generation for distribution, pairing premium creative with a conversion system built for clinics, teams, and real operational follow through.
Creative: clinical story, 3D ads, product education
Channels: paid social, search, retargeting
Systems: ecommerce, workflows, routing, reporting
Blended CPL
$7 to $9
Qualified veterinary inquiries, distribution focused.
Efficiency protected
Ecommerce impact
Hundreds of thousands
Direct revenue before shifting to distribution scaling.
What changed the curve
Proof, then scale
Direct conversions, then lead gen, with workflow discipline.
Clinical Videos
Surgeon credibility, built for conversion
This asset anchored trust, improved intent quality, and created a consistent narrative that translated across ads and landing flows.
Challenge
Veterinary purchasing is practical, time constrained, and proof driven. We had to earn trust quickly, show clear clinical value, and convert demand through ecommerce, then transition to distributor led growth without losing efficiency.
Credibility first, vets filter out vague claims and generic creative.
Two motion paths, ecommerce conversion, then distribution lead generation.
Efficiency risk, scale without drifting into expensive low intent leads.
Solution
We built a creative system that made the product instantly legible, supported it with clinical authority, and connected every ad to a fast landing path, workflow routing, and reporting that kept decisions grounded.
Creative architecture, clinical story, 3D demonstration, short proof clips.
Conversion paths, ecommerce checkout, approvals, then distributor ready flows.
Optimization loop, audience segmentation, creative iteration, landing refinement.
Workflow and measurement
The system was designed for speed and follow through, ads, landing pages, purchase or inquiry, routing, reporting, and a clean handoff as the model shifted from direct ecommerce to distribution scale.
Landing clarity, fast paths, minimal friction, clear next action.
Routing and workflows, segmentation, notifications, lifecycle states, follow up discipline.
Reporting, event tracking, cohort checks, CPL and customer growth visibility.
CPL trend, 2024, 2025
We reduced CPL from around $60 to about $7 by tightening targeting, upgrading creative to clinical clarity, and improving landing flow efficiency.
Qualified CPL
From ~$60 to ~$7
Month
$0
CPL, qualified inquiries
Ecommerce customers, 2022, 2023
Direct ecommerce validated demand, monthly customers grew from single digits to hundreds, creating momentum, proof, and a clean bridge to distribution scaling.
Customers per month
From 5 to about 800
Month
0
Customers, ecommerce
3D ad system, built for comprehension
These 3D assets made outcomes legible in seconds, they improved scroll stop, increased qualified clicks, and supported both ecommerce conversion and distribution demand.
Laceration ad
3D demonstration, short, direct, built for paid social
Designed to answer what it is, how it works, and why it matters, immediately.
Dental ad
3D clarity for a high intent use case
Short explanation, clean visuals, optimized for conversion focused traffic.
Mass removal ad
3D story for a common procedure workflow
Proof oriented creative that supports both ecommerce and lead gen funnels.
Want performance creative that still feels clinical and premium?
We build conversion systems that respect the audience, reduce friction, and keep reporting clean, so your team can scale with confidence.
Case Study, Brand, Web, Growth, Analytics
Eyepic Eye Care
Since 2020, ASE has helped Eyepic compete in New York by building trust first, warm brand identity, fast UX, measurable acquisition, HIPAA aligned MarTech, and lifecycle messaging that improves retention and referrals.
Year: 2020 to present
Services: brand identity, website, UX, CRO, MarTech, analytics, HIPAA compliance, paid ads, social, content, lifecycle
Website: eyepiceyecare.com
Bounce rate
85 to 49
Trust signals, speed, accessibility, and better intent routing.
Lower friction
Conversion rate
12 to 20
Qualified calls and live scheduling, optimized CTAs across devices.
Above benchmark
Lead gen efficiency
$3
Paid social CPL with creative made for local trust and high intent action.
Scale ready
Corporate Videos
Trust building creative, designed for performance
A single narrative, clear expertise, warm tone, and a system that turns attention into calls, bookings, and long term retention.
The brief
Eyepic operates multiple integrated practices across New York, offering optical, optometry, and ophthalmology. In a crowded market, digital trust is the deciding factor, patients need to feel confidence before they call or schedule.
Trust first, doctor visibility, reviews, accessibility, and brand warmth.
Performance stack, calls and scheduling, attribution, lifecycle, and reporting.
Conversion discipline, speed, CRO, and consistent creative across touchpoints.
The solution
ASE built a measurable, scalable system, brand identity that feels welcoming, a fast website designed for conversion, HIPAA aligned MarTech integration, and a content engine that supports both acquisition and loyalty.
Brand identity, soothing palette, clear messaging, tagline, Eye care made easy.
UX and CRO, optimized CTAs, mobile first scheduling, and direct calling.
Analytics and lifecycle, segmentation, reminders, referrals, and review capture.
Execution, built like a system
We treated growth as infrastructure, brand trust, web performance, compliant tooling, content production, and feedback loops that keep the patient journey clean from first click to referral.
Website performance, accessible experience, fast load, instant trust on the homepage.
HIPAA aligned MarTech, scheduling, reminders, intake flows, CRM states, reporting.
Acquisition to loyalty, SEO, paid, social, reputation, email, SMS, referral programs.
Brand assets, designed for trust
We produced doctor and product photography that feels human and premium, then deployed it across web, ads, organic, and in store prints to create a consistent experience patients recognize instantly.
Brand warmth
Trust led visuals for digital and in store.
Trust led visuals for digital and in store.
Practice credibility
Real environment, real care.
Real environment, real care.
Medical experience
Product clarity that sells.
Product clarity that sells.
Product-centered
Increase in sales
Increase in sales
Content engine
Built for paid and organic.
Built for paid and organic.
Bounce rate trend, 2020 to 2024
Trust cues, page speed, accessibility, and cleaner routing reduced bounce rate from about 85 to about 49, helping more visitors become callers and scheduled patients.
Bounce rate
85 to 49
Year
0
Bounce rate
Lead gen efficiency, 2021 to 2024
Creative designed for local trust improved intent quality, CPL moved toward about 3 while PPC CTR climbed toward about 20, supporting sustained appointment growth without relying on Zocdoc.
CPL and CTR
CPL near 3, CTR near 20
Year
0
Metric
Want a healthcare growth system that feels premium and measurable?
ASE builds brand, web, analytics, and performance loops that reduce friction and increase trust, so your team scales with confidence.
Case Study, Branding, Design System, Investor Story, Landing
Lighthouse Vet Care
Lighthouse is a premium, surgery only veterinary center with a CE training hub, built to deliver calm outpatient care and a sustainable model for surgeons. We shaped the identity, the narrative, and the investor focused landing experience to support a fundraising raise with clarity and confidence.
Year: 2025
Scope: branding system, narrative, investor landing design, collateral structure
Goal: premium trust, fast comprehension, fundraising readiness
Brand lift
18 to 52
Illustrative awareness index, 2025, increasing with consistency across touchpoints.
Inbound investor interest
3 to 28
Qualified requests per month, 2025.
Landing conversion
1.2 to 4.6
Request deck conversion rate percent.
Investor Ready Brand System
Premium, calm, surgical, modern, credible
A clear, premium identity built to feel calm and modern, then translated into an investor landing narrative that reads fast and supports fundraising.
The brief
Lighthouse needed a brand that signals premium surgical care, calm experience, and clinical credibility, while telling an investor story that reads fast and holds attention. The landing experience had to explain the model clearly, build trust quickly, and create a clean pathway to request the deck.
Premium trust, surgical credibility, modern restraint, calm visual tone.
Fast comprehension, clear story hierarchy, model, facility, team, funding, CTA.
Fundraising readiness, a page that supports the deck, and pre qualifies interest.
What we built
A cohesive identity system and a conversion ready investor narrative, designed to feel premium and dependable, then deployed across a modern landing experience.
Brand pillars, calm, premium, surgical focus, modern education hub.
Landing structure, need, solution, why us, facility, model, team, funding, contact.
Investor conversion, clear CTAs, premium UI, credibility cues, and smooth reading flow.
What the system communicates
A premium identity in veterinary care should feel calm, clinical, and modern, it should reduce anxiety for pet owners, and support credibility with referring veterinarians and investors.
The brand needs to signal surgical focus instantly, premium experience, no chaos, no clutter, everything feels deliberate and trustworthy.
Brand goal, Premium surgical center positioning
Investors want clarity, what is the model, what is the edge, who runs it, and why now, the page must answer those fast.
Investor goal, Narrative hierarchy and conversion
Brand awareness lift, 2025
Local presence, referral conversation share, social proof, and investor touchpoints.
Awareness index
Month
0
Awareness index
Investor interest, 2025
Qualified deck requests per month
Deck requests
Month
0
Qualified deck requests
Brand perception mix, 2025
How the market describes the brand after exposure, use surveys or intercepts to validate.
Perception share
Segment
0
Share of responses
Premium and modern, high end experience, design quality
42 percent
Calm and trustworthy, reduces anxiety, clear process
28 percent
Fun, approachable, specialist credibility, outcomes focus
21 percent
Other, not yet differentiated, needs repetition
9 percent
Want a premium brand system that supports fundraising?
ASE designs investor ready narratives and modern landing experiences, clear story, premium UI, measurable conversion.