or drop an mp4 here. Deployed, it loads itself from assets/hero.mp4.
What we build
Six things a store needs, and one that most agencies skip.
We run e-commerce end to end: the storefront people see, the platform work underneath it, and the integrations that keep the back office honest. The last of these is where most projects quietly fail.
Storefronts and replatforming
New builds and migrations off legacy carts, with theme architecture a marketing team can run without a developer in the loop.
Shopify
migrations
theme architecture
CRO
Headless front ends
Next.js and Hydrogen when the interface has to do more than a theme can, with the commerce layer left where it belongs.
Next.js
Hydrogen
Storefront API
WebGL
Custom Shopify apps
Embedded admin apps, checkout and admin extensions, and webhook services for behavior the platform does not ship. This is what we built for TRAUMAGEL.
embedded apps
webhooks
Admin API
Flow triggers
B2B and gated commerce
Wholesale, professional-only and license-restricted catalogs where pricing, availability and content change per account.
customer tags
account portals
tiered pricing
net terms
Subscriptions and retention
Reorder flows and lifecycle messaging that follow account state rather than a generic drip, including win-back for customers who stalled mid-purchase.
Klaviyo
state triggers
reorder
win-back
Integrations and measurement
ERP, CRM and 3PL connected so staff work in one place, with server-side events and consent handling so the reporting still works.
ERP and CRM
3PL
GA4
Meta CAPI
Case study — Cresilon
TRAUMAGEL®
TRAUMAGEL® is a hemostatic gel trusted by EMS, military, hospital, and law enforcement agencies. Purchase online now; orders are held while TRAUMAGEL verifies professional eligibility before payment capture and fulfillment.
Order direct — for licensed healthcare professionals in the USA only
Control bleedingin seconds.
TRAUMAGEL® is a hemostatic gel trusted by EMS, military, hospital, and law enforcement agencies. Purchase online now; orders are held while TRAUMAGEL verifies professional eligibility before payment capture and fulfillment.
Purchase TRAUMAGEL®Review ordering requirements
Prescription medical deviceEMS & military grade
Buy first, verify second
The store never blocks the sale. Checkout authorizes the card, the order is held, and eligibility is resolved afterwards — so a paramedic at 2am is not asked to file paperwork before they can order.
A custom app, not a workaround
We built HCP, an embedded Shopify app that writes and reads verification state directly as customer tags. Storefront, checkout, Flow rules and email all read the same value, so there is one state rather than four.
A queue humans can work
Reviewers get a filtered inbox with counts by state, credential attachments, and one-click approve or reject. No spreadsheet, no inbox archaeology.
Reversible by design
Approval expires and can be revoked. A license that lapses moves the customer back to unverified and stops the next order automatically.
The store is live
Everything described here is running in production today.
A normal store asks one question. This one asks ~five.~
Standard checkout resolves a single condition: is the payment method good? A license-restricted store has to resolve buyer identity, credential status, jurisdiction and product class — after the customer has hit pay, without losing the sale.
i
Is the payment method good?
The only question most checkouts ever ask, resolved in milliseconds by the processor.
ii
Is this buyer a licensed professional?
Requires a human or an API to look at a credential that lives outside the store.
iii
Is that license still current?
Approval is not permanent. Status has to be re-checked, and it can be revoked.
iv
Is the product allowed where they are?
Product class and destination together decide whether the order is legal to ship.
v
Should this order ship at all?
The last question, and the one that has to be answerable before money moves.
The gate
One order, three buyers, ~three endings.~
This is the logic that runs on every TRAUMAGEL order. Choose who is buying and watch the same order take a different path — including what the customer sees, what the card does, and where it lands for staff.
Who is placing this order?
Playing the order through the gate.
What staff and the customer see
order TG-4417 — draft
customer
—
tags
—
payment
—
fulfillment
—
queue
—
customer sees
—
Setup needed 1Pending verification 1Approved 2Rejected 2Follow-up 0Verification queue — counts update as the order resolves
Tell us the part that ~isn't standard.~
Most e-commerce work is well understood. If yours has a rule attached to it — a license, a contract, a territory, an approval, a system that has to agree first — that rule is the project. Send it to us and we will tell you where it should live.
We built a full-funnel campaign for first responders that prioritizes credibility over hype — anchored by a cinematic hero film, distributed at scale through CTV and digital, and connected to a conversion and qualification system designed for operational follow-through.
45s hero film
Deliverables45s hero film + cutdowns
ChannelsCTV + Paid Social + Search
Systemtraumagel.com + HubSpot + GA4
CPL$8–$12Performance-led
Category benchmark$150–$300Typical MedTech medical device lead costs.
What made it workTrust → IntentFilm credibility + fast landing paths + lead routing and scoring.
Strategy, execution details, stack, and what we optimized to keep CPL near ~$8–$12.
Challenge
First responders don’t respond to generic healthcare advertising. The launch needed to feel operationally real, immediately legible, and credible — while still delivering measurable pipeline outcomes.
Trust barrier — operators filter out anything that doesn’t match field reality.
Complex funnel — qualification, routing, and sales handoff had to be seamless.
Benchmark pressure — outperform category CPL norms ($150–$300) by an order of magnitude.
Solution
We built an end-to-end launch system: premium creative to earn attention, nationwide distribution to create reach, and a conversion and measurement stack designed to generate qualified demand at scale.
Narrative design — “time is the enemy” as the core message, built for operator reality.
Distribution — CTV for credibility and scale, digital for intent capture and retargeting.
Performance loop — weekly creative and funnel iteration to protect CPL while scaling.
Technical build + measurement
We didn’t just ship a film. We built a system that converts attention into qualified pipeline — tracking, routing, and visibility included.
Landing + UX — traumagel.com conversion paths built for speed and clarity.
HubSpot — forms, workflows, lead scoring, lifecycle stages, and sales notifications.
Attribution — GA4 events and channel reporting to manage blended CPL and lead quality.
CPL trend Jun 2025 – Jun 2026
As we scaled distribution, we protected efficiency by iterating creative and landing paths — keeping monthly CPL in the ~$8–$12 range.
Qualified CPLRange: $7–$14
First responder testimonials captured through the campaign
The campaign didn’t just drive inquiries — we used it to identify engaged departments and operators, then captured field feedback on-camera. This content became a trust asset that reinforced the funnel and improved lead quality over time.
We built a performance engine that proved demand through direct ecommerce, then scaled efficient lead generation for distribution — pairing premium creative with a conversion system built for clinics, teams, and real operational follow-through.
Ecommerce impactHundreds of thousandsDirect revenue before shifting to distribution scaling.
What changed the curveProof, then scaleDirect conversions, then lead gen, with workflow discipline.
Strategy, creative system, ecommerce proof, distribution scaling, and the workflow stack.
Challenge
Animal-health purchasing is practical, time-constrained, and proof-driven. We had to earn trust quickly, show clear clinical value, and convert demand through ecommerce — then transition to distributor-led growth without losing efficiency.
Credibility first — vets filter out vague claims and generic creative.
Two motion paths — ecommerce conversion, then distribution lead generation.
Efficiency risk — scale without drifting into expensive, low-intent leads.
Solution
We built a creative system that made the product instantly legible, supported it with clinical authority, and connected every ad to a fast landing path, workflow routing, and reporting that kept decisions grounded.
Creative architecture — clinical story, 3D demonstration, short proof clips.
Conversion paths — ecommerce checkout, approvals, then distributor-ready flows.
The system was designed for speed and follow-through: ads, landing pages, purchase or inquiry, routing, reporting, and a clean handoff as the model shifted from direct ecommerce to distribution scale.
Landing clarity — fast paths, minimal friction, clear next action.
Routing and workflows — segmentation, notifications, lifecycle states, follow-up discipline.
Reporting — event tracking, cohort checks, CPL and customer-growth visibility.
CPL trend 2024 – 2025
We reduced CPL from around $60 to about $7 by tightening targeting, upgrading creative to clinical clarity, and improving landing-flow efficiency.
Qualified CPLFrom ~$60 to ~$7
Ecommerce customers 2022 – 2023
Direct ecommerce validated demand — monthly customers grew from single digits to hundreds, creating momentum, proof, and a clean bridge to distribution scaling.
Customers per monthFrom 5 to about 800
3D product films built for conversion
Clinical-grade 3D demonstrations made the product instantly legible — a consistent creative system that translated across ads and landing flows.
Since 2020, ASE has helped Eyepic compete in New York by building trust first — warm brand identity, fast UX, measurable acquisition, HIPAA-aligned MarTech, and lifecycle messaging that improves retention and referrals.
Conversion rate12 → 20Qualified calls and live scheduling, optimized CTAs across devices. Above benchmark.
Lead-gen efficiency$3Paid-social CPL with creative made for local trust and high-intent action. Scale-ready.
Brief, solution, execution, brand assets, and performance graphs.
The brief
Eyepic operates multiple integrated practices across New York — optical, optometry, and ophthalmology. In a crowded market, digital trust is the deciding factor: patients need to feel confidence before they call or schedule.
Trust first — doctor visibility, reviews, accessibility, and brand warmth.
Performance stack — calls and scheduling, attribution, lifecycle, and reporting.
Conversion discipline — speed, CRO, and consistent creative across touchpoints.
The solution
ASE built a measurable, scalable system — brand identity that feels welcoming, a fast website designed for conversion, HIPAA-aligned MarTech integration, and a content engine that supports both acquisition and loyalty.
Brand identity — soothing palette, clear messaging, tagline: “Eye care made easy.”
UX and CRO — optimized CTAs, mobile-first scheduling, and direct calling.
Analytics and lifecycle — segmentation, reminders, referrals, and review capture.
Execution, built like a system
We treated growth as infrastructure — brand trust, web performance, compliant tooling, content production, and feedback loops that keep the patient journey clean from first click to referral.
Website performance — accessible experience, fast load, instant trust on the homepage.
Acquisition to loyalty — SEO, paid, social, reputation, email, SMS, referral programs.
Bounce rate trend 2020 – 2024
Trust cues, page speed, accessibility, and cleaner routing reduced bounce rate from about 85 to about 49 — helping more visitors become callers and scheduled patients.
Bounce rate85 to 49
Lead-gen efficiency 2021 – 2024
Creative designed for local trust improved intent quality — CPL moved toward about $3 while PPC CTR climbed toward about 20, supporting sustained appointment growth.
CPL & CTR indexCPL ~$3, CTR ~20
Doctor videos that build trust
An educational content engine — Eyepic’s doctors on camera, answering the questions patients ask before they book.
Vega is an AI associate advisor for financial advisors — it accelerates client relationships by turning conversations into action: drafting emails fast, capturing meeting notes, preparing for meetings, syncing CRM data, and giving answers grounded in firm context.
PositioningYour AI Associate Advisor — supercharge your practice with an extra worker
Email drafting speed30 secFirst draft created fast, using client context and advisor style. Product claim.
2025 time saved2–9 hrsHours saved per advisor, per week. Product performance.
2025 activation20–220Firms activated across the year. Real results.
The brief
Financial advisors live in conversations — email threads, meeting notes, CRM updates, and client follow-ups. Vega needed a story that makes the value obvious fast: less manual entry, better recall, faster prep, and stronger client relationships.
Trust and compliance cues — clarity, restraint, and enterprise-grade confidence.
Product legibility — show what it does in everyday advisor language.
Outcome framing — time back, better follow-through, better client experience.
What we built
A creative-direction system that aligns product pillars with a premium identity, then turns those pillars into a conversion-ready narrative for web and go-to-market.
Messaging architecture — “Your AI Associate Advisor,” extra worker, unified assistant.
Integration clarity — Outlook or Gmail, Zoom, Meet, Teams, CRM sync, firm-context learning.
Firms activated 2025
A simple adoption story — early pilots, workflow integration, repeatable onboarding. Illustrative values, to be replaced with real sales reporting.
Firms activated20 to 220
What advisors said
The voice of the product is confidence, speed, and personalization — designed to feel like a real associate advisor.
“Vega in Outlook feels like a superpower. It is fast, accurate, and impressively personal. It saves me so much time and gives me confidence that I am always putting my best foot forward. Special shoutout to the investment and tax insights — always reliable and spot on.”
Jason WeaverManaging Partner, Weaver Consulting Group
“Vega has completely changed the way I run my business. I cut meeting prep time in half with the Vega chat, and I reallocated that time toward onboarding new clients and hiring an office manager.”
Eric AmzalagCEO, Peak Financial Planning
“Our team starts and ends the day with Vega. We synced Outlook and Zoom and got value immediately. Meeting reviews rose to a next level — an absolute game changer for client relationships.”
Christopher K. GriffithCo-Founder, Stablepoint Partners
Lighthouse is a premium, surgery-only veterinary center with a CE training hub, built to deliver calm outpatient care and a sustainable model for surgeons. We shaped the identity, the narrative, and the investor-focused landing experience to support a fundraising raise with clarity and confidence.
A clear, premium identity built to feel calm and modern — then translated into an investor landing narrative that reads fast and supports fundraising.
Brief, brand pillars, system, fundraising narrative, and graphs.
The brief
Lighthouse needed a brand that signals premium surgical care, calm experience, and clinical credibility — while telling an investor story that reads fast and holds attention. The landing experience had to explain the model clearly, build trust quickly, and create a clean pathway to request the deck.
Premium trust — surgical credibility, modern restraint, calm visual tone.
Fast comprehension — clear story hierarchy: model, facility, team, funding, CTA.
Fundraising readiness — a page that supports the deck and pre-qualifies interest.
What we built
A cohesive identity system and a conversion-ready investor narrative, designed to feel premium and dependable, then deployed across a modern landing experience.
Brand pillars — calm, premium, surgical focus, modern education hub.
A premium identity in veterinary care should feel calm, clinical, and modern — reducing anxiety for pet owners while supporting credibility with referring veterinarians and investors.
Brand goal
Premium surgical-center positioning
The brand needs to signal surgical focus instantly — premium experience, no chaos, no clutter; everything feels deliberate and trustworthy.
Investor goal
Narrative hierarchy and conversion
Investors want clarity — what is the model, what is the edge, who runs it, and why now. The page must answer those fast.
